论文部分内容阅读
2003车市营销看点之一:产品的盛世年,车型表演的高潮年营销意义:通过增加产品品类和产量实现市场规模,寻求自己在市场中的份额和位置,进而确定寻求自己的客户群。2003年是产品的盛世年,车市的“扩容”贯穿全年,上市的新车不仅多而且全,涵盖了从经济型到高档车各个档次,车型特征与国际差距越来越小,不少是与国际同步的。至此,产品市场细分走向成熟,2004、2005年上市新车的速度不会像2003年这么快。
2003 Car Market Aspect One: The Prosperous Year of the Car and the Climax of Model Performance Marketing Significance: To achieve market size by increasing product category and output, seeking market share and position in the market, and determining where to find a customer base. 2003 is the product of prosperity, the auto market “expansion ” throughout the year, the listing of new cars not only more and all, covering all grades from the economy to luxury cars, models and the international community is getting smaller and smaller gaps, many Is synchronized with the international community. At this point, the product market segmentation mature, 2004, 2005 new car market will not be as fast as in 2003.