企业文化是企业素质和竞争力持续提高的关键,是企业发展的动力和源泉。建设先进、有效的现代企业文化是中国企业的一项重要课题。优秀的企业文化,对内可凝聚强大的精神力量,提高管理效能,增进团队协作;对外可树立企业信誉、品牌和良好形象,展示企业价值,提高美誉度,从而增强企业的竞争力和持续发展能力。 Corporate culture is the key to continuous improvement of enterprise quality and competitiveness and is the driving force and source of enterprise development. Building an advanced and effective modern enterprise culture is an important issue for Chinese enterprises. Excellent corporate culture, can be a strong spiritual force within the cohesion, improve management efficiency and enhance teamwork; foreign business reputation can be established, the brand and a good image, show the value of enterprises and enhance their reputation so as to enhance their competitiveness and sustainable development ability.