电视在互联网、手机媒体等新生媒体诞生之前,相对于平面媒体乃至于广播来说,是一种代表先进传播手段的新兴媒体。近年来,随着新媒体技术的迅猛发展,报纸、广播和电视三足鼎立的市场格局被打破,互联网等新媒体凭借迅捷、海量、互动等特性受到了热捧。 Before the advent of nascent media such as the Internet and mobile media, television was an emerging medium representing advanced media, as opposed to print media and even broadcasting. In recent years, with the rapid development of new media technology, the market pattern of the three pillars of newspapers, radio and television has been broken. New media such as the Internet have been favored by virtue of swift, massive and interactive features.