本文首先关注到国内卖场POP广告设计的一系列问题,继而结合卖场的需求和笔者对POP教学多年的经验,就高职院校的POP课程改革进行了阐述。希望通过文章的论述,能够使高职院校POP教学提升一个层次,使培养出来的学生更加适合当今市场的发展需求,从而提高学生的就业竞争力。 This article first pays attention to a series of questions about the design of POP advertising in the domestic stores, and then elaborates the reform of the POP courses in higher vocational colleges in combination with the needs of the stores and the author’s years of experience in POP teaching. Hope that through the article exposition, POP teaching in vocational colleges can be upgraded to a level, so that students trained more suitable for the development needs of today’s market, thereby enhancing the employment competitiveness of students.