通过信息交易成本的节约和消费行为的理性化,使得国民消费效率大大提高,经济资源因此得到更加有效的配置,这是电视广告对国民经济做出的杰出贡献。 Through the saving of information transaction costs and the rationalization of consumer behavior, national consumption efficiency has been greatly increased, and economic resources have therefore been allocated more effectively. This is an outstanding contribution made by television commercials to the national economy.