新媒体,对于当今传媒业界和学界来说已经不是一个新鲜的名词。但是,新媒体时代传统媒体的创新,却依然是一个充满困惑与挑战性的话题。电视媒体作为传统媒体时代的龙头老大,其“第一媒体、强势媒体”的地位正在受到挑战,因此,如何迎接挑战,不断创新成了传媒业界和学界不断探讨与思索的主题。地方电视台尤其是县市级电视台,囿于资金、设备和人力、 New media is no longer a new term for the media industry and academia today. However, the innovation of traditional media in the new media era is still a topic of perplexity and challenge. As the leader of the traditional media era, the status of “the first media and powerful media” of the television media is being challenged. Therefore, how to meet the challenges and innovate constantly has become the topic that the media circles and the academic circles are constantly discussing and thinking. Local television stations, especially county-level television stations, are capital, equipment and manpower,