一个成功的企业,必然有一大批公共关系网作外衣,使之参与市场竞争,谋取市场效益,立于不败之地。揭短经营——意在称雄 美国亨利食品加工工业公司总经理亨利·霍金先生在宣传自己产品的时候,认为如果不敢把主要的缺点公布于众,那就不能取得公众的信任,建立良好的企业形象。于是,他把化验鉴定中关于食品配方起保鲜作用的添加剂有毒的结果公布于众,并诚恳地说:“剂量虽然不大,但长期食用,对身体有害,除去添加剂,又会影响食品鲜度,所以奉劝大家 A successful enterprise must have a large number of public relations networks as a coat, so that it can participate in market competition and seek market benefits and remain invincible. Unmask short-run - intended to dominate the United States Henri Henry Food Processing Industry General Manager Mr. Henry Hawking in promoting their products, that if you do not dare to make major shortcomings public, it can not get the public trust and establish a good business Image. So, he announced the results of laboratory tests on the preservation of food additives poisonous results announced in public, and sincerely said: "Although the dose is not large, but long-term consumption, harmful to the body, remove the additive, it will affect the freshness of food , So advise everyone