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本文结合国内电视APP的发展现状,并以笔者供职的徐州广播电视台的“无线徐州”APP为例,重点论述电视APP对地市级的传统电视媒体所带来的影响,希望以此对地市级电视台在新媒体环境下的生存和发展有所裨益。
Based on the development of domestic TV APP and the “Wireless Xuzhou” APP of Xuzhou Radio and Television Station which the author serves, this paper focuses on the impact of TV APP on the traditional television media at the municipal level. The municipal TV stations are beneficial to the survival and development under the new media environment.