中国是消费酒类产品的大国。酒对于中国人而言,除了是一种饮品,更是一种传统、文化、礼仪,是一种用于表达情感的媒介。在中国人的酒桌上,始于中国的古老黄酒,却远不如葡萄酒和白酒盛行。在酒类市场当中,黄酒只分到了其中的一小块蛋糕。如何给传统黄酒做出新意,这就是思美华意纵驰接手塔牌黄酒项目的第一思考。 China is a big country consuming alcoholic products. Wine For Chinese, except for a kind of drink, it is a kind of tradition, culture and etiquette. It is a medium used to express emotions. At the Chinese wine table, the ancient rice wine that started in China is far less popular than the wine and liquor. In the liquor market, the yellow wine is divided into one of the small cake. How to make new ideas for traditional rice wine, this is the first think Si Mei Huayi Chi took over the tower rice wine project.