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提高军队有关各部门和政工干部做好宣传工作的积极性、主动性和创造性 ,培养政工干部的宣传鼓动能力 ,必须重视对宣传效益的评价 ,应着重把握好以下问题 :建立评价宣传效益的标准 ;坚持多指标的综合性、系统的动态性、多层次性、整体性和全方位的评价原则 ;使用宏观鸟瞰、微观解剖、系统测评、追踪观察、抽样调查和目标判断的评价方法 ;强化军队政工干部的宣传效益意识 ,增强宣传的科学性、针对性、趣味性、直观性和诱导性等。
To improve the enthusiasm, initiative and creativity of the military departments and political and military cadres in propaganda work, and to cultivate the ability of propaganda and agitation of political and military cadres, we must attach importance to the evaluation of the propaganda effectiveness and lay stress on the following issues: establishing the criteria for evaluating the effectiveness of propaganda; Adhere to the multi-index comprehensive, systematic dynamic, multi-level, holistic and comprehensive evaluation principles; the use of macro-bird’s-eye view, microscopic anatomy, systematic evaluation, follow-up observation, sampling and objective judgments evaluation methods; strengthen the military political Awareness of the effectiveness of publicity of cadres, enhance the scientific propaganda, targeted, interesting, intuitive and inductive.