在如今日渐残酷的国际市场竞争中,许多企业自惭形秽,无情地被竞争对手推下悬崖,同时那些鹤立鸡群的市场霸主,稳操胜券,独树一帜,它们掌握时代的脉搏,根据自己的特点,不遗余力地追求新理念,大胆革新,以致产品处处行销,行销处处。美国的3M、摩托罗拉以及清洁用具制造公司便是最典型的例子。 In today’s increasingly brutal international market competition, many companies are rampant and ruthlessly pushed down the cliff by competitors. At the same time, those market overlords who stand out from the crowd are striving to win and become unique. They grasp the pulse of the times and, in accordance with their own characteristics, have spared no effort in pursuing new ideas. , bold innovation, so that products are everywhere marketing, marketing everywhere. The United States’ 3M, Motorola and cleaning appliance manufacturing companies are the most typical examples.