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该商城是由北京旅游商品服务公司和中国电子仪器仪表进出口公司联合经营的高级商场,甲方意图将“英斯泰克”经营成与北京燕莎、赛特商场同等档次的高级商场。该商场地处北京亚运村入口处,整幢建筑为六层,楼上四层是日本岛津集团和日本索尼公司的商住办公楼,楼下二层为英斯泰克女主商城,建筑面积 2888M~2。 商城以女性为主要服务对象,主要设计人员程浩、王宏和潘文嘉决定要使设计体现出女性柔美的性别特征和京城特有的文化气息。设计中以七个主题来设置商城的功能布局,分别为: 1.“美化玉容”,美发、美容用品和眼镜头饰柜台。 2.“装点秀手”,珠宝(图1)、钟表柜台。 3.“女士文化”,文化用品的柜台和部响、音带货区。
The mall is a high-end shopping mall operated jointly by Beijing Tourism Commodity Services and China Electronic Instrument Import and Export Corporation. Party A intends to operate Instek into an advanced shopping mall of the same level as Beijing Lufthansa and Dorset shopping malls. The mall is located at the entrance of Beijing Asian Games Village. The whole building has six floors. The upper four floors are the commercial and residential office buildings of the Japanese Shimadzu Corporation and Japan’s Sony Corporation. The second floor is the female Instek Mall. The building area is 2888M. ~2. The mall serves women mainly. The main designers Cheng Hao, Wang Hong, and Pan Wenjia decided to make the design reflect the feminine feminine gender characteristics and Beijing’s unique cultural atmosphere. In the design, the function layout of the mall is set with seven themes: 1. “Let’s beautify Yurong”, hairdressing, beauty products, and glasses headdress counters. 2. “Dress Show”, jewelry (Figure 1), clock counter. 3. “Ms. Culture”, stationery counters, and departmental sound and music zone.