在同行中,圣元的媒介投放总额不是最大的,但是,近两年我们在中央电视台的投放比例非常高,投放之后,无论是品牌知名度、市场份额还是销量都有很大提升,可见,充分运用战略性媒介资源对于企业整体营销具有重大影响。因此,我们得出的结论是:“不打广告是不对的,打的不够更加不对,是一种浪费。” However, in the past two years, we have put a very high proportion on CCTV. After its launch, both the brand awareness, market share and sales volume have greatly improved. As we can see, the full amount is not enough. The use of strategic media resources has a significant impact on overall corporate marketing. Therefore, we come to the conclusion that: “It is a waste to not advertise and not to fight more than enough.”