互联网产品从专业向混业发展中国的互联网企业由专业经营向混业经营是互联网不正当竞争案件高发、频发的成因之一。典型网络经营者提供的产品或者服务大多以软件为基础并通过互联网提供,市场进入门槛不高,从一个产品或者服务领域转入其他领域的成本较低。在已经积累起海量用户资源的情况下,通过增加新的服务,网络经营者可以比较容易地将已有用户转化为新的用户。因此,在互联网领域,提供不同产品或者服务的网络经营者也经常将彼此视为竞争对手,桕互之间发生争夺用户注意力的竞争(朱理:《互联网领域竞争行为的法律边界:挑战与司法同 Internet products from professional to mixed development Internet companies in China from professional management to mixed management is one of the causes of high incidence of Internet unfair competition. Most of the products or services provided by typical network operators are software-based and provided via the Internet. The barriers to market entry are low and the costs of moving from one product or service area to another are low. With the accumulation of massive user resources, network operators can easily convert existing users to new users by adding new services. Therefore, in the field of the Internet, network operators who provide different products or services often view each other as rivals and compete for user attention (Zhu Li: "Legal Boundaries of Competition in the Internet Field: Challenges and Justice with