论文部分内容阅读
儿童是家庭的重心,也是家庭消费的重心。商品信息如何能够有效地让儿童及家庭捕获,成为营销成功的关键因素。优扬传媒以十余年的营销积淀为基础,通过对《中国儿童及家庭蓝皮书》的持续研究,深入了解一、二、三线城市儿童及家庭特点,通过研究其生活形态、观念、行为等现象剖析现象背后的心理动机,洞察媒体接触点对消费决策的影响。
Children are the center of gravity of the family and the center of household spending. How product information can effectively capture children and their families has become a key factor in marketing success. Based on more than ten years of marketing and sales, Youyou Media has made in-depth studies on the characteristics of children and families in the first, second and third tier cities by studying the “Blue Book on China’s Children and Families” and by studying the phenomena of their life forms, concepts and behaviors Analyze the psychological motivation behind the phenomenon and get an insight into the impact of media touchpoints on consumer decisions.