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在日趋激烈的国际竞争中,品牌已经成为市场取胜的关键。品牌是否具有特色和信誉,在很大程度上影响了消费者的购买行为。地理标志由于涉及了品牌建设的地域特色,并与商品的质量、信誉等要素密切相关,因此借力地理标志,是打造特色品牌的重要手段,对于具有广阔地域和深厚文化积淀的中国,加快推进地理标志的建设与保护,无论对于建设特色品牌,还是树立品牌的信誉,进一步拓展海外市场,都具有十分重要的意义。近年来,关于中国崛起的话题已经成为世界关注的焦点。由“中国制造”到“中国创造”的转变,也为越来越多的学者所关注。从长远的角度看,支持中国产品具有国际竞争力的不应是中国低廉的劳动力成本和粗放型的生产方式,而应当是具有特色和信誉的品牌。中国幅员辽阔、历史悠久、文化悠长,借力地理标志,已经成为打造特色品牌,扩展海外市场的重要手段。
In the increasingly fierce international competition, the brand has become the key to market success. Whether the brand has the characteristics and credibility, to a large extent affected the consumer’s buying behavior. Geographical indications are closely related to the quality and credibility of the products because they are involved in the geographical features of brand building. Therefore, leveraging the geographical indications is an important means of building distinctive brands and accelerating the development of China with a vast geographical and profound cultural heritage The construction and protection of geographical indications are very important for building distinctive brands, establishing brand reputation and further expanding overseas markets. In recent years, the topic of the rise of China has become the focus of attention in the world. The transition from “Made in China” to “Made in China” also attracts more and more scholars. From a long-term point of view, it should not be China’s low labor cost and extensive mode of production to support the international competitiveness of Chinese products, but should be a brand with characteristics and credibility. With its vast territory, long history, long culture and strong geographical indications, China has become an important means of building distinctive brands and expanding overseas markets.