普通意义上的消费品是以大众市场为首要目标的,所以通常会以大众的媒体作为依托向大众传递信息。对于高级消费品和奢侈品来说,则必须采用不同于普通消费品的品牌推广手法。高级消费品和奢侈品的推广常用的是逆向传播和渗透法(潮流引导者→先期接受者→后期接受者→大众人群),所选取的首要目标是那些领导潮流者,如时尚人士、演艺员等。随着这一类人群的使用,随后便有其身边的一些先期接受者受到影响,接着通过逐步的渗透开始被后期接受者采用,最后由于逐渐地渗透传播以及大众对焦点人物和明星人物的崇拜纷 The general sense of the consumer goods is the mass market as the primary goal, it is usually the public media as a basis to convey the message to the public. For high-end consumer goods and luxury goods, it is necessary to adopt a branding approach different from ordinary consumer goods. High-level consumer goods and luxury goods are commonly used in the promotion of reverse propagation and infiltration (trend guide → early recipients → late recipients → mass crowd), the primary target selected by those who lead the trend, such as fashion, acting, etc. . With the use of this group of people, some of their immediate predecessors were subsequently affected, followed by progressive infiltration by later adopters. Eventually, as a result of gradual infiltration and public worship of focal and celebrity characters Fun