隐喻是一种重要的认知方式,一种观察世界的方式。通过隐喻方法的运用,可以将原来不同系统的事物或事件,在设计作品中经过使用者的联想和想象活动,形象地联结在一起,使之产生更广泛、更深刻的喻义。现代产品设计过程牵扯到消费者对产品认知的复杂心理过程。因此,从消费者认知心理出发研究隐喻方法的应用,能够更好地达到设计者与使用者的沟通,更能发挥隐喻方法在产品设计中的作用。 Metaphor is an important cognitive method, a way to observe the world. Through the use of metaphorical methods, the original things or events of different systems can be vividly linked together through the users’ associations and imagination in the design works, so as to create a broader and deeper metaphor. The process of modern product design involves the complex psychological process of consumers’ cognition of products. Therefore, starting from the cognitive psychology of consumers to study the application of metaphor can better achieve the communication between designers and users, and give full play to metaphorical methods in product design.