电视媒体为适应融媒环境传播方式的变革,大规模开发碎片化节目,有助于提升频道热度,有助于节目品类的拓展、品质的刷新,易被受众接受和认可,易产生更好的传播效应和话题效果,是电视媒体彰显及发扬频道品牌气质及品牌特色的又一利器。 In order to adapt to the changes in the media environment and to develop fragmented programs on a large scale, the television media will help to raise the channel popularity, facilitate the expansion of program categories and refreshing quality, be easily accepted and endorsed by the audience, and produce better The dissemination effect and the topic effect are another sharp weapon for the television media to highlight and promote the channel brand temperament and brand characteristics.