论文部分内容阅读
当前,报业的发展正处于一个变化及相应的转型过程中,过去为我们熟悉的运作模式和运作路径已难以有效运营当下的报业,如何在变化中应对变化,寻找到适于报业转型的运行路径,已成为报业共同的课题。无锡日报报业集团作为一家地市报业集团,近年来和同行一样,正经历着报业发展的低谷,经历着从单纯纸媒转型为涵盖多种媒体和多种产业综合性报业集团的变化,也在不断探索解答报业转型中出现的新课题,寻找报业发展路径的重新定位,本文从三个层面结合无锡报业的实践对转型中报业运行
At present, the development of the newspaper industry is undergoing a process of transformation and corresponding transformation. In the past, it was difficult for us to operate the current press effectively in the mode of operation and operation that we are familiar with. How to deal with the changes in the changes and to find a suitable newspaper transformation? The running path has become a common issue for the newspaper industry. As a city newspaper group, Wuxi Daily Newspaper Group, like its counterparts in recent years, is experiencing the downturn in the development of the newspaper industry. It has undergone a transformation from simple paper media to a comprehensive newspaper group covering various media and industries. , Is also constantly exploring and answering new questions emerging in the newspaper industry transformation and looking for the repositioning of the development path of the newspaper industry. This article analyzes the operation of the newspaper industry in transition from the three aspects in combination with the practice of the newspaper industry in Wuxi