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从1932年洛杉矶奥运会刘长春单刀赴会,到2008年北京奥运会的全方位出击。中国文体界的符号人物姚明与郎朗、鸟巢蕴含的设计力量、奥运赞助商联想、伊利、阿迪达斯等,以奥运为圆心,在地球上制造了一个巨大的冲击波,它们是中国国家品牌的推手。大雁的翱翔,新巨人的身高,前所未有的起飞,新兴市场领跑者,中国正学习在多元嘈杂的世界中发出自己的声音,走出“孤独”。这也是中国的承销口号:一切皆有可能!
From 1932 Losangeles Olympic Games Liu Changchun knife to attend the 2008 Beijing Olympic Games all-round attack. Yao Ming and Lang Lang, the symbolic characters in Chinese style of writing, the design strength contained in the Bird’s Nest, Olympic sponsors Lenovo, Yili and Adidas, etc., center on the Olympic Games and create a huge shock wave on Earth. They are the pushrs of Chinese national brands. Soaring geese, the height of the new giants, unprecedented takeoffs and emerging market leaders, China is learning to make its own voice out of a diverse, noisy world and out of “loneliness.” This is also China’s underwriting slogan: everything is possible!