随着中国消费经济的膨胀,消费社会的特征已初见端倪。本文从符号学视角对我国消费主义特征进行分析。当前我国消费模式已经从对商品的使用价值的消费转向对符号价值的消费,现代社会中传媒对消费文化的意识形态的建构有重要作用,媒介担当了制造消费欲望与表现消费主义的重要角色。 With the expansion of China’s consumption economy, the characteristics of the consumer society have begun to take shape. This paper analyzes the characteristics of China’s consumerism from the semiotic perspective. At present, the consumption pattern of our country has shifted from consuming the value of the commodity to consuming the symbolic value. In the modern society, the media plays an important role in the construction of the ideology of consumption culture. The media plays an important role in creating the desire for consumption and expressing consumerism.