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随着我国经济的飞速发展以及社会主义现代化建设的不断完善,品牌战略在工商企业发展中所起的作用越来越重要。由于现代化技术的不断进步,管理网络对企业的环境也有着巨大的影响。如何将管理网络与工商企业自身的品牌营销进行有机结合,运用网络的先进性促进企业品牌战略的实现,实现经济效益的提升,已经成为了工商企业管理者关注的焦点。本文就结合企业管理网络目前运用的情况,简单阐述一下其对品牌营销的重要意义,并提出行之有效的对策加以利用,从而促进企业的进一步发展,实现利益最大化。
With the rapid economic development in our country and the constant improvement of socialist modernization, the role of brand strategy in the development of business enterprises has become increasingly important. Due to the continuous improvement of modern technology, the management network also has a huge impact on the business environment. How to combine the management network with the own brand marketing of the business enterprise, how to use the advanced nature of the network to promote the realization of the enterprise brand strategy and to realize the economic benefits has become the focus of business managers. Based on the current situation of the enterprise management network, this article simply expounds its significance to brand marketing and puts forward effective measures to be used to promote the further development of enterprises and maximize the benefits.