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在诱惑与陷阱之间,在理想与现实之间,中国出口商要实现从代工到品牌的惊人的一跃,面对诸多问题…日期及地点2005年9月26日上海论坛主题对于长期作为世界工厂的中国出口商来说,在国际市场建立品牌,是从价值链低端向高端挺进的诱惑,是变中国制造为中国创造的理想,但是,更是对在国际市场上营销能力的巨大考验。在诱惑与陷阱之间,在理想与现实之间,中国出口商要实现从代工到品牌的惊人
Between the temptation and the trap, between the ideal and the reality, Chinese exporters have to make an amazing leap from foundry to branding in the face of many problems ... Date and Location September 26, 2005 Shanghai Forum Theme For long-term as For Chinese exporters in the world’s factories, establishing a brand in the international market is a temptation to move from the lower end to the high end of the value chain. It is also an ideal created by China for creating in China. However, it is even more significant for the marketing capability in the international market test. Between the temptation and the trap, between the ideal and the reality, the Chinese exporter should achieve the amazing from the foundry to the brand