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2013年8月,我局对本市27个电视频道、10个电台频道和40种报纸类平面媒体发布的药品、医疗器械、保健食品广告进行了监测,根据《药品广告审查发布标准》、《医疗器械广告审查办法》、《保健食品广告审查暂行规定》判定,属于严重违法广告的共计158条,涉及产品65个,均发布在平面媒体。现将监测结果公告如下。发布严重违法药品广告的有41个品种、78条次,其中有27个品种是处方药在大众媒介发布广告,有39个品种的广告是未经批准或严重篡改批准的内容,广告中含有夸大产品适应症(功能主治)
In August 2013, the bureau monitored the advertisement of medical products, medical devices and health food products released by 27 television channels, 10 radio channels and 40 kinds of newspapers in the city. According to the standard of drug advertisement examination and release, Instrument Advertising Review “,” Interim Provisions on the review of health food advertising "determined that a total of 158 belong to a serious illegal advertising, involving 65 products, are published in the print media. The monitoring results are announced below. There were 41 varieties and 78 articles that issued serious illegal drug advertisements. Among them, 27 were prescription drugs that were advertised in the mass media. 39 varieties of advertisements were unauthorized or seriously tampered with, which contained exaggerated products Indications (Indications)