价格战似乎一直是中国企业的专利。从家电业的直线下滑、从连锁店“一元钱卖空调”的促销活动,都可以看到中国企业强烈的竞争欲望和总想置对手于死地的决心。然而,那些看起来一直有些超然甚至傲慢的跨国企业,也开始一个个降低了姿态:2003年12月和2004年1月,欧莱雅一口气收购了? The price war seems to have been the patent of Chinese companies. From the straight decline of the home appliance industry, from the chain stores “one-dollar selling air-conditioning” promotional activities, you can see the strong desire of Chinese companies to compete and always want to set the opponent’s determination to die. However, those multinationals that seem to have been somewhat detached or even arrogant have also begun to lower their stances one by one: In December 2003 and January 2004, L’Oréal bought in one breath?