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福建省龙岩市拥有丰富的农产品资源,过去由于地处山区,交通不便,造成了农产品的销售不畅,随着网络技术的不断发展以及网络市场的成熟,为农产品的营销提供了新的渠道。文章分析龙岩市的农产品网络营销中存在问题包括基础设施薄弱、缺少营销人才、农产品生产标准化程度低等,并结合龙岩市的发展实际,提出应完善配套设施建设、加大网络营销的人才建设力度、提高农产品的标准化程度等对策措施。
Longyan City, Fujian Province, is rich in agricultural resources. In the past, due to its mountainous area and inconvenient transportation, the sales of agricultural products were sluggish. With the continuous development of network technology and the maturity of the Internet market, new channels were provided for the marketing of agricultural products. Article Analysis Longyan City, agricultural products network marketing problems include weak infrastructure, lack of marketing personnel, low standardization of agricultural production, combined with the actual development of Longyan City, proposed to improve the construction of ancillary facilities, increase network marketing efforts to build personnel , Measures to improve the standardization of agricultural products and other countermeasures.