济南不仅是名人众多的历史文化名城,在其工业化的过程中,还涌现了一大批知名品牌,如黄河卡车、小鸭洗衣机、轻骑摩托、东岳水泥、三株口服液、趵突泉特酿、趵突泉啤酒、明湖暖瓶、大观园商场等等。但是,这些“名牌”经历了市场洗礼之后,却呈现出了不同的命运。当然,他们的命运,都是由市场消费者选择决定的。 Jinan is not only a famous historical and cultural city with many celebrities, but also a large number of well-known brands such as the Yellow River truck, duckling washing machine, Qingqi Motor, Dongyue Cement, three strains of oral liquid, , Baotu Spring Beer, Minghu warm bottles, Grand View Garden shopping malls and so on. However, these “famous brands” experienced a different market after the baptism of the market, but showed a different fate. Of course, their fate, are determined by the choice of market consumers.