作为创意文化产业的核心组成部分,“动漫产业”可能是最近一段时间媒体曝光度最高的词语之一。2004年以来,政府连续出台了若干项政策,意图推动影视动画产业的发展,其中不乏“电视频道黄金时段不得播放进口动画片”等强硬手段,为中国动画保驾护航。产业也积极响应,影视动画产量明显上升,2006年我国制作完成的原创动画片共124 As one of the core components of the creative industries, the “animation industry” may be one of the most media-exposed terms in the recent period. Since 2004, the government has promulgated several policies in a continuous manner with the intention of promoting the development of film animation industry. Many of them are in the process of escorting Chinese animation such as the “hard-to-play import cartoons” during prime time in television channels. The industry also responded positively. The output of film and television animation increased significantly. In 2006, a total of 124 original animation productions were made in China