儒商的伦理内核是诚信,儒商的治业之道是勤俭,儒商的人格准则是道义,儒商的精神追求是济民,儒商的情感准则是重礼。从古而论,儒与商并非一家。所谓文不经商,士不理财,洁身自好的儒士对商贾一向抱有轻蔑的态度。孔子的门生子贡曾是家累千金的富商,子贡追随孔子周游列国,日子过得清贫寒酸,但崇尚儒学追求精神的富足,令其名播后世,以致后来的儒生们 Confucian business ethics core is integrity, Confucian business governance is thrifty, Confucian business personality is moral, Confucianism is the pursuit of the spirit of the people, Confucianism is the heavy emotional ceremony. Since ancient times, Confucianism and business is not a family. The so-called business without money, financial management, self-proficiency Confucian merchants always have a contemptuous attitude. Confucius’s disciple Gong Zi Gong was a wealthy businessman who accumulated a lot of money. Zigong followed Confucius’s travel to the nations and lived a poor and shabby day. However, Confucianism advocated spiritual enrichment,