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在企业的生产经营过程中,企业的市场营销直接影响了企业的建设以及发展。因此在企业的发挥过程中,应充分认识到企业市场营销的重要性,在了解市场营销特点的基础上,对现如今企业市场营销当中的问题进行分析,并根据这些问题进行创新研究,从而促进企业在全新形势下的发展。
In the process of production and management of enterprises, the marketing of enterprises directly affects the construction and development of enterprises. Therefore, in the process of enterprise’s play, it is necessary to fully realize the importance of enterprise marketing. On the basis of understanding the characteristics of marketing, this paper analyzes the problems in current enterprise marketing and conducts innovative research on these issues so as to promote The development of enterprises in the new situation.