《中国广告词典》中对公益广告的定义为:“为社会公众制作发布的,不以营利为目的,它通过某种观念的传达,呼吁关注社会性问题,以合乎社会公益的准则去规范自己的行为,支持或倡导某种社会事业和社会风尚。”1941年,著名广告人J.W.Young曾预见性地指出,公益广告将被广泛地“用于加深国际间的理解、防止摩擦的公开宣传中,用于根绝无知恶习和为国家利 The definition of public service ads in China Advertising Dictionary is: ”for the public to publish, not for profit for the purpose, through a certain concept of communication, it calls for attention to social issues, in line with social norms to regulate Their own behavior, support or advocacy of certain social undertakings and social practices. “In 1941, JW Young, a well-known advertiser, foresaw predictably that public service announcements would be broadly” used to deepen international understanding and prevent friction In public propaganda, it is used to eradicate ignorance and abuse for the country