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色彩作为包装装潢中不可缺少的部分,在包装装潢中占有不可替代的重要位置。它是包装上表现商品形象的最鲜明、最有视觉冲击力的元素。因此,色彩的设计将决定整个包装装潢设计的成败。
Color as an indispensable part of packaging and decorating, packaging and decorating occupy an important position irreplaceable. It is the most vivid and most visually striking element of a merchandising image on the packaging. Therefore, the color design will determine the success or failure of the entire packaging design.