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创新是电视节目发展的动力和源泉,基层电视台节目更是以服务性和创新性为生命。基层电视节目具有现场报道真实、地域特色明显的优势,但是狭窄的区域空间、封闭的微观视野和“粗放式”的管理形式,限制了基层电视节目的发展。对基层电视节目进行改革和创新成为电视发展的重要方向。本文从分析我国基层电视节目发展新模式的因素和意义入手,对基层电视节目发展的特点和途径进行探讨。
Innovation is the driving force behind the development of television programs. The programs of grassroots television stations are based on service and innovation. Grass-roots television programs have the advantages of true coverage on the spot and distinctive geographical features. However, narrow regional space, closed micro-perspectives and “extensive” management have limited the development of grassroots television programs. The reform and innovation of grassroots television programs have become an important direction for the development of television. This article starts with the analysis of the factors and the significance of the new mode of the development of grassroots television programs in our country and discusses the characteristics and ways of the development of grassroots television programs.