商品的美学设计及评价标准,是商品美学的重要课题。文章分析了商品美学设计的基本依据,即:实用审美需要、产品与人相适应的性质及其消费的可能性,指出商品美学设计和实现的统一,不是简单地照相,也不是简单地对象转化,而在于设计者善于借助于存在和思维的桥梁,将社会的审美倾向变化为消费者实用审美的需求,在此基础上提出了商品美学设计的鉴定途径和评价标准。 Aesthetic design and evaluation standards of goods, is an important issue of commodity aesthetics. The article analyzes the basic basis of commodity aesthetic design, namely: practical aesthetic needs, the nature of products and people to adapt to the possibility of consumption, pointed out that the design and realization of commodity aesthetics, not simply a photo, not simply object conversion , But rather that designers are good at using the bridge of existence and thinking to change the aesthetic tendency of society into the practical aesthetic needs of consumers. On this basis, the identification methods and evaluation criteria of the commodity aesthetic design are put forward.