根据国家工商局的统计,2001四大媒体广告投放量占全国广告经营额的46.2％,2002年上半年四大媒体广告投放量占全国广告经营额的35.39％(见下表)。慧聪国际副总裁姚林认为,综合近几年的统计数据,可以看出四大媒体广告投放量正在逐年下降,而户外、直投、及网络等新兴媒体迎来了一个发展较快的时期。 2001我国的广告总量是800亿人民 According to statistics from the State Administration for Industry and Commerce, the advertising volume of the four major media outlets in 2001 accounted for 46.2% of the national advertising revenue. In the first half of 2002, the advertising volume of the four major media outlets accounted for 35.39% of the national advertising revenue (see the table below). Yao Lin, vice president of HC International believes that the comprehensive statistical data in recent years, we can see that the four major media advertising is declining year by year, while outdoor, direct investment, and the Internet and other emerging media ushered in a period of rapid development. 2001 The total number of advertisements in our country is 80 billion people