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中国CMO俱乐部评出的5位“2014中国优秀CMO”的精彩分享,或许对大家的营销实战有所启发。进入高度互联的时代,技术环境和传播环境的巨变为今天的营销人提供了前所未有的挑战和机遇。对许多企业而言,大数据、社交媒体等新技术新平台之于营销变革的意义仍然是一团迷雾。但是,一些企业的营销团队已经成功地通过这些新技术新平台与消费者互动,并借此拓展产品和品牌认知度、提升销售和盈利、激发顾客忠诚度。他们是如
China CMO Club out of the five “2014 China Excellent CMO” wonderful sharing, we may be inspired by the actual marketing of everyone. Into a highly interconnected era, the technological environment and the dramatic changes in the communication environment for today’s marketers provide the unprecedented challenges and opportunities. For many businesses, the implications of new technology and new platforms such as big data and social media for marketing change remain a mystery. However, some corporate marketing teams have successfully engaged with consumers through these new technologies and platforms, thereby expanding product and brand awareness, boosting sales and profitability, and stimulating customer loyalty. They are like