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“中国梦”提出后受到各方关注,成为中国政治传播的重中之重。“中国梦”的核心内涵是实现中华民族伟大复兴,归根到底是人民的梦,从这个意义上说,“中国梦”与每个中国人的命运、前程和幸福息息相关,其传播就必须从“人”的角度做文章,注重传播的人文关怀。中国政治传播的人文关怀可以从理性化传播、人性化传播、趣味化传播等方面加以改进。而实现这三个方面的最有效途径,就是“中国梦”的故事化传播策略。
After the proposition of “China’s Dream”, it was all concerned by all parties and became the most important part of China’s political communication. In the sense that the core meaning of “Chinese Dream” is to realize the great rejuvenation of the Chinese nation, in the final analysis is the people’s dream. In this sense, the “Chinese Dream” is closely linked to the destiny, future and happiness of every Chinese, and its spread We must make an essay from the angle of “people ” and pay attention to the humane care of dissemination. The humane care in China’s political communication can be improved from the aspects of rationalized communication, humanized communication and interesting communication. The most effective way to realize these three aspects is the story-telling strategy of “Chinese Dream”.