论文部分内容阅读
进入2005年,中国体坛有两位明星级人物因为特殊事件而成为风头浪尖上的人物,一位是被中国跳水队除名的田亮,另一位则是因欠债而一度被限制出境的郝海东。这两件事,其实折射出中国体坛一个致命的缺陷,就是缺乏一个成熟、完善的经纪人团队。在市场经济逐渐完善的过程中,体育明星身上的经济价值已经不可忽视,但是这种经济价值的体现需要跨越体育本身,而经纪人则是连接体育和经济之间的重要桥梁。桥梁的脆弱, 是限制体育经济发展的一个重要环节。
Into 2005, China’s sports have two celebrities because of special events and became the crescendron, one was removed by the Chinese diving team Tian Liang, while the other was due to debt once restricted Hao Haidong . These two facts actually reflect a fatal flaw in the Chinese sports arena. They lack a mature and well-established team of brokers. In the process of gradual improvement of market economy, the economic value of sports stars can not be neglected, but the manifestation of this economic value needs to cross sports itself, and brokers are important bridges connecting sports and economy. The fragility of the bridge is an important part of restricting the development of sports economy.