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近日,美国《财富》杂志发布了2015年中国500强企业名单,来自家电行业的美的集团排名从第35位上升至32位,同时继续稳居中国家电行业首位。最近10多年来,在中国家电产业的“千亿俱乐部”中,每家企业都有一个从“中国500强”进军“世界500强”的梦想。美的也不例外。此次,随着“《财富》中国500强”名单的发布和美的集团蝉联家电行业第一,也标志着一个由美的集团主导的中国家电产业新时代正在到来。有所不同的是,这个时候正在从“规模化低成本制胜”驱动向“创新化用户需求”驱动转变。
Recently, Fortune Magazine released the list of top 500 Chinese enterprises in 2015. Midea Group from the home appliance industry rose from 35th place to 32th place. Meanwhile, it continued to occupy the top place in China’s home appliance industry. In the past 10 years, in the “billions of clubs” of China’s home appliance industry, every enterprise has a dream of marching into “the top 500” in the “China’s Top 500”. Beauty is no exception. This time, with the publication of “Fortune 500 China” list and Midea Group ranked first in the home appliance industry, it also marks a new era of Chinese home appliance industry dominated by Midea Group. The difference is that this time is from “large-scale low-cost win” to “innovative user needs” driven change.