“在做特许经营的时候,我们一直在问自己而不是问对方是否准备好了,因为这是一个涉及到长远品牌建设的问题。”在孙坚看来,品牌不是一个logo。不是一个商标。如家快捷酒店也不仅仅是一个“小月亮”,品牌是一个企业对自己产品的市场定位,是对顾客承诺的兑现 “When franchising, we’ve been asking ourselves rather than asking each other if it’s ready because it’s a long-term brand building issue.” To Sun Jian, a brand is not a logo. Not a trademark. Home Inn is not just a “small moon”, the brand is a business positioning of their products in the market, is the honor of customer commitments