当前,“整合”已成为我国与“WTO”接轨后许多行业频频使用的词汇,新闻界为应对国际传媒竞争提出的“整合传媒”,更使传媒的变革引人关注。 在我国加入“WTO”的背景下,国外传媒巨头加快了进入中国传媒市场的步伐,中国电视节目的“全球定制”时代正在逼近。国内,跨媒本、跨行业、跨地域的竞争构成的生存压力,迫使传煤走向 At present, “integration” has become a frequently used term in many industries after China’s WTO accession. The “integrated media” proposed by the press in response to the international media competition has drawn the attention of the media revolution. Against the backdrop of China’s accession to the “WTO,” foreign media giants have stepped up their pace of entering the Chinese media market. The era of “global customization” of Chinese television programs is approaching. Domestic, cross-media, cross-sectoral and cross-regional competition constitute the pressure of survival, forcing coal to move toward