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近年来我国光伏产业发展迅速,光伏太阳能电池的产量已经占到世界产量的一半以上,为之配套的企业也随之“蓬勃”发展。由于盲目投资和对国外原材料和产品销售市场的过度依赖,加之近年来欧美对我国光伏企业的“双反”调查,我国光伏配套企业也走入困局。本文将针对外贸危机下我国光伏配套企业,运用市场营销原理进行相关分析,并在此基础上提出几点思考。
In recent years, China’s photovoltaic industry has developed rapidly, photovoltaic solar cell production has accounted for more than half of the world’s output, the accompanying enterprises also will be “vigorous” development. Due to blind investment and over-reliance on raw materials and product marketing markets in foreign countries, coupled with the “double-reverse” investigation of China’s photovoltaic companies in Europe and the United States in recent years, China’s PV supporting enterprises have also entered a dilemma. This article will be for the foreign trade crisis in our country PV supporting enterprises, the use of marketing principles for correlation analysis, and on this basis, put forward some thinking.