“国际广告公司参与竞争,这种情况十多年前就出现了,大的国际性广告公司其实早已经进来,本土公司也没有必要怯场。从现实情况来看,这些跨国广告公司本土化趋势越来越明显,使用的人才也是中国本土的。这说明要做好中国的广告还是要用好中国的人才。以后可能还会有中小广告公司进来,冲击肯定会有,但中国的企业肯定会在冲击中成长。” ——中广协秘书长时学志 “International advertising companies to compete, this situation appeared more than a decade ago, a large international advertising company has already come in, the local companies do not need stage fright .From reality, these multinational advertising company localization trend The more obvious, the use of talent is also Chinese native .This shows that to do a good job in China’s advertising or to make good use of China’s talent.May later there will be small and medium advertising companies come in, the impact will certainly be, but Chinese companies will certainly be The impact of growth. ”- CASS Secretary-General Chi