近年来,中国旅游者在国内和国外旅游中的诸多不文明现象引发持续热议,本文从分析我国旅游者不文明行为的原因入手,指出旅游者的旅游道德认知是其旅游行为决策是否文明的关键,试图回答“在旅游活动中什么样的旅游者是道德的旅行者”这样一个旅游者德性伦理问题,进而为提升旅游者的旅游道德认知提供路径参考。 In recent years, many uncivilized phenomena of Chinese tourists in domestic and foreign tourism aroused constant heated discussion. This article starts with the analysis of the uncivilized behavior of Chinese tourists, points out that the tourist’s tourism moral cognition is whether its tourism behavior decision-making is civilized In order to answer the question of “what kind of tourists are moral travelers in tourism activities”, which is a moral ethical issue of tourists, which will provide a reference for the promotion of tourist’s tourism moral cognition.