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“封(片、卡)业务转型发展的关键,是创新产品的功能,从过去过多地依靠政务市场,向深度挖掘商务市场或个人市场需求转变,以价值为先的开发思路推动其实现常态化发展。”2013年底,重庆市邮政公司巧抓社会消费热点,通过幸运卡明信片项目的成功开发,为地方函件业务提供了一个全新的发展路径。据统计,从2013年12月产品推出以来,截至2014年6月底,重庆全市38个区县局共销售幸运卡明信片295万枚,实现销售收入590万元,其中商家定制数量达到近130万枚。
The key to the development of business transformation is to innovate product functions. From the past, too many rely on the government market to tap into the market demand for the business market or individual needs, and promote the realization with the value-based development idea Normalized development. “” By the end of 2013, the postal company of Chongqing Municipality has grasped the social consumption hot spot. Through the successful development of the lucky card postcard project, it provided a brand-new development path for the local letter business. According to statistics, since the product was launched in December 2013, as of the end of June 2014, a total of 2.95 million cards of lucky cards were sold in 38 districts and counties in Chongqing Municipality, with a sales income of 5.9 million yuan, of which the number of merchants reached nearly 1.3 million .