终于,北京牌轿车第一款产品推出。在市场进入冬天之际,它能否避开其他自主品牌走过的弯路?它如何在激烈的市场竞争中立稳脚跟?或许很多人都已经回忆不起这样一幅画面。2002年12月23日,北京现代第一款产品索纳塔的下线仪式上,彼时刚刚出任北京现代董事长的徐和谊饱含深情地做了题为《为了一个梦想》的演讲。 Finally, the first product of Beijing brand sedan was launched. As the market enters the winter, can it bypass the detours it has gone through by other proprietary brands and how can it gain a firm foothold in the fierce market competition? Perhaps many people have been unable to recall such a picture. December 23, 2002, Beijing Hyundai Sonata first production line ceremony, then just as Beijing Hyundai chairman Xu and friendship full of affection to do entitled “for a dream” speech.