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行为决策是最富有前景的学科之一。行为决策研究仅用了一个甲子的时光就取得了诺奖级的理论创新成果,催生了多位灿若星辰的诺贝尔奖得主和大师。在理论指导下,近20年的行为决策研究展现了出乎意表的应用价值,有效地帮助各级政府和各类组织制定和实施公共政策,继而更好地服务于社会大众。其独到之处在于:它既不必取道行政命令,也无需借助经济杠杆,而是通过提供简约且低成本的选择架构,使
Behavioral decision-making is one of the most promising subjects. Behavioral decision-making research with only a Koshiko time has achieved Nobel Prize-level theoretical innovations, gave birth to a number of Nora star Nobel Prize winners and masters. Under the guidance of the theory, the behavioral decision-making research in the past two decades has demonstrated the unexpected value of application, effectively helping all levels of government and various organizations to formulate and implement public policies and then better serve the general public. Its uniqueness lies in that it neither takes the administrative orders nor does it need to resort to economic levers, but rather through providing a simple and low-cost alternative architecture