毫无疑问,“李金羽”这三字,其商业价值远比他在球场上创造出来的多得多。论球技,他已经不知多少轮没进过球了;论人品,假摔、打人这类的新闻不绝于耳;论阅历,只有过在法甲末流球队不成功的经历;论形象,其内在形象已经差到了极点,外表也并不算得上帅。但偏偏是这么一个在球场上已经没有什么作为的人,却频频出镜,不仅在所到之处被追星族和媒体前呼后拥,而且还作了好几个产品的形象代言人。看来李金羽真是深得“注意力经济”之精髓。在市场经济中,李金羽本身就是一件极好的招牌。不是吗?当年的健力宝留学经历,已经使他一度成为国人的焦点,赴法以及在亚运会上种种出人意料的庆祝动作,还有归国后数轮连续进球,都已经为他今天 There is no doubt that “Li Jinyu ” the word, its commercial value far more than he created on the pitch much more. On the game, he did not know how many rounds did not get into the ball; on character, fake, hit people such news is endless; on experience, only in the failure of French club endless experience; on the image, the inner The image has been to the extreme poor, the appearance is not considered handsome. But why such a person has nothing on the pitch, but frequently appearance, not only in the place where he was chased by the fans and the media before the call, but also made several product image spokesman. It seems that Li Jinyu really won the “attention economy” essence. In the market economy, Li Jinyu itself is an excellent signboard. Not that? Jianlibao study experience that year, has made him once became the focus of the people, to France and the Asian Games unexpected surprises, as well as after returning home rounds of consecutive goals, all for his today