作为加入WTO的一个重要条件 ,中国必须开放零售市场。入世后零售市场的竞争虽然更为激烈 ,但这并非是不可抵御的冲击。广州市的零售企业应该通过资产重组壮大企业规模 ,在重组时可以考虑吸收外资。应大力在广州发展连锁经营 ,尤其是特许经营。要通过研究消费需求调整营销方式 ,以利于应对外商各种业态的竞争 ,还要强化供应链管理 ,大力发展电子商务。 As an important condition for joining the WTO, China must open its retail market. Although the competition in the retail market after the accession to the WTO is even more fierce, it is not an irresistible impact. Retail enterprises in Guangzhou should expand the size of their businesses through asset restructuring and should consider absorbing foreign capital when restructuring. Should vigorously develop chain operations in Guangzhou, especially the franchise. It is necessary to adjust marketing methods through studying consumer demand so as to facilitate the competition from foreign businesses and to strengthen supply chain management and vigorously develop e-commerce.